belVita rolls out best-selling multipack in NEW price-marked pack

The five-pack multipack of belVita’s Soft Bakes Choc Chips flavour, which is the brand’s number one¹ product across its entire range, will now be available as a price-marked pack for the first time**. This new launch will help convenience retailers tap into additional sales from value-conscious shoppers, driving this popular pack’s visibility and communicating price reassurance.

With all belVita Soft Bakes flavours now non-HFSS following recent recipe changes which brought Choc Chips and Choco-Hazelnut variants in line with the rest of the range, the new multipack will also help retailers to boost their healthier* snacking offering within larger formats.

belVita has also launched a bespoke competition just for independent convenience retailers to help mark the launch of the new format. Click here to enter for a chance to win a top prize of a £500 Amazon gift voucher. There will also be four runner-up prizes up for grabs comprising of free stock including the new belVita Soft Bakes Choc Chip PMP multipack as well as Cadbury Brunch Choc Chip PMP packs, Grenade, OREO, Ritz and Mikado with a retail value worth over £150.

Retailers should be sure to stock up on the new format to make the most of the brand’s proven success, and site the new SKU as part of their healthier biscuits offering within their total biscuits range.

Click here for ranging and merchandising advice

Product information

Product name: belVita Soft Bakes Choc Chips 5pk Multipack PMP

Available: August

Product weight: 250g (5x50g)

RRP**: £1.99 PMP

*Healthier biscuits as defined by Nielsen categorisation

**Recommended retail price, pricing is at the sole discretion of the retailer. Non-PMP packs also available.

¹_{NIQ Total Coverage incl. Disc. 52 WE 04/05/24.}