Cadbury has rolled out a unique category-first

packaging initiative on it’s Cadbury Duos range.

Cadbury Duos Twist Wrap unlocks an innovative portion control mechanism – enabling consumers to twist to seal and save half for later for better portion control and more mindful snacking. The new packaging is made using a memory technology solution, meaning the wrapper stays twisted by a single twist preserving fresh flavour, texture and shape.

The packaging is being rolled out across five key members of the Cadbury Duos portfolio: Cadbury Wispa, Cadbury Wispa Gold, Cadbury Boost, Cadbury Double Decker and Cadbury Dairy Milk. The Cadbury Duo range makes up 24%¹ of the Duo market, and the majority of Duos shoppers are unique to the format so it’s a valuable offering for retailers.

The packaging innovation underscores Mondelēz International’s commitment to help promote healthier snacking to consumers, with a focus on portion control being recognised as one of the most effective ways of helping people balance their calorie intake.

“Duos are the growth driver of singles², particularly in the independent convenience channel, so an important part of any retailer’s chocolate range.”

¹ Nielsen Answers data to 27.02.2021, Total market exc Discounters

² Nielsen Answers data to 27.02.2021, Total market exc Discounters