Cadbury launches Win a WEEKEND in their Boots!

Win a WEEKEND in their Boots!

Running from January to March across hundreds of Cadbury packs, Cadbury is launching the Win a WEEKEND in Their Boots campaign, which will give winners the chance to grab an all inclusive experience - that’s VIP match day tickets, travel and luxury hotel stay, pitchside access, a meet and greet with a club legend, plus a stadium tour and loads more.

The off-pack promotion runs across a huge range of tablet, multipack, bag, single and biscuit products including Cadbury Buttons, Cadbury Twirl, Cadbury Wispa, Cadbury Dairy Milk Oreo, Trebor, Maynards Bassetts and for the first time Cadbury Freddo Multipacks, and many, many more!

It couldn’t be easier for shoppers to get involved with Win a Weekend in Their Boots. They simply pick up a participating Cadbury product, enter the barcode and batch code on the Cadbury FC competition site, select their preferred participating club and are immediately entered into the prize draw.

The top prize offers six winners – one from each participating club – the chance to win 2x VIP match day tickets to a home game, pitch side access and an exclusive meet & greet with a club legend, 4* accommodation for two nights and travel to and from the game – as well as other club and Cadbury-related merchandise and spending money.

Additionally, other winners have the chance to win one of hundreds of shirts from partner clubs or one of over two thousand of £10 or £5 Lifestyle or gift vouchers.

Participating Clubs for Win a Weekend in Their Boots are Arsenal FC, Chelsea FC, Leeds United, Liverpool FC, Manchester United and Tottenham Hotspur, while Cadbury Partner Clubs include Arsenal FC, Aston Villa Women's FC, Birmingham City FC, Celtic F.C., Chelsea FC, Leeds United, Liverpool FC, Manchester United, Rangers F.C. and Tottenham Hotspur.

The new campaign builds on the tremendous success of last year’s promotion.

The timing of the campaign, launching in January and running through March, aims to boost retailers’ sales after Christmas.

Retailers should stock up on the full range of participating Cadbury SKUs to take advantage of this promotion in their store. Terms and conditions apply*.

*Summary Terms and Conditions:

UK & ROI (excl. CI and IoM), 18+ only. 10:00 08/01/2024 – 16:59 22/03/2024 (‘Promotion Period’). Purchase of a Promotional Product required for UK only, no purchase necessary for ROI. Internet access required. Level 1 Prize Draw: Visit, register your details, enter product barcode & batch code found on pack (UK only) & select one of the six Participating Clubs* to enter the relevant Prize Draw. Level 1 Prizes: 6 winners will each receive 1 x exclusive experience for winner and 1 guest including matchday tickets to a home game (dates unconfirmed), two nights of accommodation, a pitch side experience, a meet and greet with a Participating Club legend, travel and a stadium tour. The winner will also receive 1 x pair of signed football boots, 1 x £250 spending voucher, 1 x Participating Club merchandise bundle & 1 x Cadbury hamper (valued at min. £50, subject to club terms and conditions). Level 1 winners drawn at random via 6 prize draws (1 per Participating Club) at the end of the Promotion Period. Max 1 x Level 1 prize per household. Prize Draw winners will be contacted by 23:59 on 05/04/23. Level 2/3 Winning Moments: All entries from UK and ROI are submitted into a Winning Moments promotion. Level 2 prizes: 201 x home or away Cadbury Partner Club** shirts, subject to availability. Level 2 winners notified instantly on screen. Max 2 x Level 2 prizes per household. Level 3 prizes: 500 x £10 LifeStyle/AllGifts.IE vouchers, 1501 x £5 LifeStyle/ AllGifts.IE vouchers. Level 3 winners notified instantly on screen. Max 3 x Level 3 prizes per household. 1 entry per person per day. Max 20 entries per person over the Promotion Period. Retain proof of purchase for each separate entry (UK only). Prizes subject to any applicable Participating Club and/or C19 rules, regulations and guidance. Visit for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH.