NEWS
GET MOST POSITIVE WITH BELVITA!
belVita, the UK’s leading breakfast biscuit brand1, is announcing an exciting new promotional competition, giving shoppers the chance to win a trip to Finland – officially named as the Most Positive Place on the Planet!
PLUS to support this promotion, the brand is offering Independent and Affiliated retail store owners and managers the chance to win £750 worth of Amazon vouchers for staff (15 x £50)* and a stock prize worth £200*, PLUS, the winner will receive the opportunity to have a Mondelēz International team member run sampling in store for up to four hours*.
Launching on 17th January, with a closing date of 31st May, all entrants need to do is fill out the entry form to be in with a chance to win prizes for their staff and store.
The consumer promotion, which launched in January 2025, celebrates belVita’s ‘Positive Energy’ messaging, complementing its recipe of five different wholegrains. With winners announced every day, four lucky entrants will win a trip to Finland, worth up to £6,500**. What’s more, there’s a raft of other brilliant instant win prizes up for grabs, including 90 wellness days and 1000 £50 cash prizes**.
The wider belVita range is included in the promotion, with the competition appearing on-pack across a variety of SKUs including belVita Soft Bakes, belVita Duo Crunch and belVita Breakfast.
To enter the competition, all shoppers have to do is purchase a pack of belVita Soft Bakes or belVita Breakfast biscuits and scan the QR code to enter – with a different prize winner announced every day, it’s a fantastic way to kickstart the year and make 2025 the most positive one yet!
The consumer promotion runs from 7th January to May 2025 and will be supported by OOH advertising.
1 Nielsen IQ, Total Coverage incl. Discounters, 52 w/e 28.10.2023
**Consumer Competition Terms & Conditions:
Subject to availability. Non-PMP available. Retailers are free to set their own prices. UK & ROI, 18+. 07/01/25 – 01/05/25. Purchase required for UK only, NPN for ROI. Fill out the form to participate in instant win (max. 1 entry per person per day; max 1 prize per person). Instant win prizes: 90 x wellness days (spa vouchers worth £200/€ equivalent), 1000 x £50 cash (/€ equivalent). All valid entries will be submitted into grand prize draw (max 1 entry per person) for a chance to win 1 of 4 trips to Finland (exclusions apply, worth up to £6500/€ equivalent) plus £500 (/€ equivalent). Full T&Cs at belvitasnacks.com/win-termsandconditions. Promoter: Mondelez Europe Services GmbH – UK Branch.
*Retailer Competition Terms & Conditions:
18+ UK. Open between 13:30 BST 17th January to 23:59 BST 31st May 2025 to Independent and Affiliated retail store owners and managers not subject to Sunday trading laws. Register or log in to Snackdisplay.co.uk and fill out the entry form to enter into a prize draw to win £750 worth of Amazon vouchers for your staff ( 15 x £50) and belVita, Brunch, Mikado or equivalent stock (at the Promoter’s discretion) worth £200 at full Recommended Retail price, PLUS an opportunity to have 1 Mondelez employee or agent to run sampling in your store for up to 4 hours, using stock given as prize, on a mutually agreeable date, Monday to Friday, 10.00am to 5.00pm only, excluding bank holidays, before 31st August 2025. 1 winner will be pulled from a random draw via an independent process. Maximum 1 entry per store. Incomplete entry forms will be disallowed. The winner will be contacted by the Promoter by email within 14 days of the draw and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Stock will be selected from the Mondelez product range and will be delivered by Mondelez to store address supplied on entry form. The Promoter reserves the right to select stock. Promoter: Mondelez Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH.