OREO invites fans to chase playfulness in new partnership with PAC-MAN, including special edition cookies and custom OREO PAC-MAN arcades

Gamers and foodies prepare to be a-maze-d by an exciting announcement today, as the world’s favourite cookie brand* unveils a new collaboration with pop culture legend, PAC-MAN.

On a mission to encourage fans to chase playfulness through unique experiences, the two global icons have united so you can master the maze while enjoying your favourite cookie - what could be better?

To celebrate the coming together of these two icons, OREO has released six OREO PAC-MAN Special Edition cookies, complete with special-edition packaging, inspired by the classic PAC-MAN game.

Each cookie will have fans powering up their snack game, as they can scan each OREO to unlock exclusive gaming experiences or enter the barcode from any participating pack to be in with a chance of winning amazing prizes.

But it doesn’t stop there. By #ChasingPlayfulness with their OREO x PAC-MAN Special Edition cookies, fans can win a range of incrEDIBLE prizes, including a Playable Mini OREO PAC-MAN arcade, a money-can’t-buy OREO PAC-MAN arcade cabinet, and even a once in a lifetime holiday to Japan, to spend a week in the home of PAC-MAN with a visit to Bandai Namco’s new gaming centre. OREO will be revealing multiple ways for UK consumers to win, so fans are encouraged to keep an eye out at @OREOUKI.

Perrine Pierrard-Willaey, Marketing Director Europe at OREO said: “At OREO we’re always looking for new ways to add a twist to the way we snack and play, which is why we’re launching the latest in a line of groundbreaking partnerships, which has previously seen us collab with world-renowned brands like Xbox and Batman. We hope this activity helps cookie and gaming fans to chase playfulness as they take part in this nostalgic gaming experience.

OREO and PAC-MAN are renowned for their commitment to playfulness, which makes it a seamless collaboration”, said Aadil Tayouga, Licensing & Business Strategy Director at Bandai Namco Europe. “Both brands appeal to all generations and we can’t wait to see families and friends coming together to enjoy OREO cookies while playing PAC-MAN games for fun and bonding moments.”

Fans looking to participate in the fun can visit, where the main promotion will be live from 15th January 2024 and where T&Cs can be found. Keep an eye on our @OREOUKI social channels for more ways to get involved and win prizes, as well as joining in the conversation.

*Source: Euromonitor Int. Ltd; Snacks 2023 ed.; Sweet Biscuits brand share 2022 retail value sales

Product information: The OREO PAC-MAN Special Edition cookies will be limited-edition and available while stocks last from January 2024.

Summary of prize promotion terms and conditions UK & ROI, 18+. 00.00 15/01/2024 – 23.59 28/04/2024. No purchase necessary for ROI. Purchase necessary in the UK. Visit website or scan QR code on back of promotional pack, fill in the form and (for UK) submit a EAN code to enter for a chance to win. Internet & personal details required. Main Prize: 1 x holiday to Tokyo for winner and guests (exclusions apply) with a value of up to £ 6500 / € equivalent. Wrap Up: Entrants between 00.00 16/04/24 – 23.59 30/11/24 will be placed in a wrap up draw for a chance to win £500/€ equivalent. Max 1 Instant Win entry/household/day. Max 1 Instant Win Prize/person/household. Max 1 prize draw entry/person. Prize fulfilment subject to C19 guidance and circumstances beyond the control of the Promoter. Receipt may be requested. Visit for full T&Cs, prize details and ROI NPN.