OREO x A MINECRAFT MOVIE

Enter a world of play with OREO and A MINECRAFT MOVIE

OREO invites fans to Taste, Play, Win in new partnership set to serve up the most playful snacking experience

It’s lights, camera, action as OREO launches a one-of-a-kind partnership with the hotly anticipated A MINECRAFT MOVIE, in cinemas April 4.

The world’s favourite cookie brand* has come together with the movie everyone has been waiting for, A MINECRAFT MOVIE, set in a world where creativity doesn’t just help you craft, it’s essential to one’s survival, to encourage fans to taste, play, win—serving up OREO’s most playful snacking experience to date, with incrEDIBLE, money-can’t-buy prizes on offer^.

Four Special Edition cookies have been released as part of the partnership, which includes a very special feature that allows cookie faithful and moviegoers to enter a world of play.

The cookies are embossed with symbols inspired by A MINECRAFT MOVIE—the iconic Pickaxe, Crystal, Sword and Creeper—all sure to excite The Minecraft Movie fans and entice OREO lovers to experience both the cookies and the film.

In OREO’s most playful gaming mechanic on pack yet, fans bite the cookie into a square and then scan the custom embossments to access a themed AR online experience, where players hunt for hidden elements from A MINECRAFT MOVIE.

The Special Edition cookies also offer fans the chance to win exclusive OREO x A MINECRAFT MOVIE prizes.**

Fans looking to participate in the fun can visit www.oreo.eu or join in on the conversation on @OREOUKI

*Source: Euromonitor Int. Ltd; Snacks 2025 ed.; Sweet Biscuits category definition, brand share 2024 retail value sales.

**Minecraft is used with permission by Microsoft Corporation; this sweepstake is not administered, sponsored, or endorsed by Microsoft Corporation and Mojang AB.