CADBURY LAUNCHES NEW LIMITED-EDITION TWIRL WHITE DIPPED

The UK’s favourite chocolate brand¹, Cadbury, is launching a brand-new limited-edition bar to the Cadbury Twirl range: Twirl White Dipped, the perfect combination of Cadbury Twirl’s beloved milk chocolate curls and swirls, covered in a layer of creamy white chocolate. Available from early June, the limited-edition bars will bring fresh excitement in-store and set retailers’ ranges up for success. 

Twirl White Dipped offers a new way for consumers to enjoy the instant chocolatiness of a Cadbury Twirl, with the layer of white chocolate offering a creamier and more indulgent experience, making it an ideal treat for a little moment of pause or unwinding.  

The launch will be supported by PR, social and in-store activations to make it unmissable. 

Following the popularity of Twirl’s previous limited-editions, Twirl White Dipped is also likely to be very popular with consumers, drawing footfall to stores as shoppers seek the hotly anticipated new product.  

Product information 
Product name: Cadbury Twirl White Dipped 
ATO: 2^nd June 2025 
Product Weight: 43g 
RRP*: £0.99 
Case size: 48 

 * Prices are recommended only. Retailers are free to set their own prices 

 ¹ NIQ data, Value Sales, GB – MONDELEZ – TOTAL CHOCOLATE (client defined) w/e 02.11.2024 (GB)