Biscuits

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out of your biscuit sales

We recommend having a main biscuits feature for your Take Home range, this should be a key focus. In addition, consider offering a range of single-portion biscuits in your Food to Go offer

Biscuit Take Home Display

As over 80% of biscuit sales are for the top-up shopper mission roll packs and multipacks should be a key focus on your Take Home biscuit fixture.
Your range should include sweet, healthier¹ and savoury biscuits and these should be clearly segmented on the feature.

Merchandising Top Tips

‘On the Go Biscuits’

We recommend 10-20% of your biscuit range is allocated to ‘on the go’ product.
Healthier¹ biscuits and snack bars are over 50%² of on the go sales so should be the focus of any range
Breakfast is also a growing Food to Go opportunity, so consider in your range
Site near other relevant products such as To- Go beverages and Food to Go offers³
Consider creating a ‘healthier¹’ bay

See the planograms

See POS

_{¹ Healthier as defined by Nielsen}

_{² Nielsen , value sales 20.3.22.}

_{³ Where HFSS Stores must comply with HFSS only, non HFSS products can be displayed in certain locations to conform with the regulations}