STAY CHILLED
about your cheese sales
The process cheese category sees shopper missions divide into product for at home consumption or products that are consumed on the go.1
It's important your chiller range offers product for both missions.
Take Home Processed Cheese
Recommendations
- Focus on top sellers from brands shoppers know and trust
- Have all processed Take home cheese products together in the chiller, and group by product type with brands together
- Avoid duplication to ensure shoppers have more choice- stock breath rather than depth of range
- Make the most of Price Marked Packs1, they help communicate value
- Consider size of packs for the Take Home mission, if most of your shoppers are walking to stores larger bulkier packs may not be practical
- Forward-face products to help shoppers scan the range
- Use manufactures Point of sale
Food to Go Processed Cheese
Recommendations
- Stock cheese snacking lines and display with sandwiches and drinks
- Focus on top sellers from brands shoppers know and trust - see our Must stock list and market best sellers
- Avoid duplication to ensure shoppers have more choice - stock breath rather than depth of range
- Make the most of Price Marked Packs1, they help communicate value
¹ RRP’s are recommended only, retailers are free to set their own prices. Non Price Marked Packs available.