Confectionery

PLAN YOUR SHELVES

to increase sales

Does your display make it easy for shoppers to find
what they are looking for?
Does your display inspire purchase?
Find out how to make the most of your space below.

We recommend confectionery is displayed on a main fixture and in secondary areas in independents.

Where stores are subject to HFSS regulations only non HFSS products may be displayed in specific areas of the store.

Display products to cover all need states: singles, duos, tablets, bags ,gifts and multipacks
Place best sellers in most visible locations
Group product formats together and brands together within formats
Allocate most space to best sellers
Use manufacturers point of sale
Only double face very top sellers

Separate sugar and chocolate sharing bags on your display
Block products by brand

Separate sugar and chocolate sharing bags on your display

Align space to share of sales

Align space to share of sales

Products placed on the counter

Every shopper visits here which makes it an effective use of space for impulse lines.
Note, where store must comply with HFSS only non HFSS lines can be displayed in this area to meet regulations .
Focus on best selling singles and duos lines
Mints are highly impulse, so this is a good location²
Group brands and product types together

41% of shoppers assume a product is on offer if on an aisle end Aisle ends interrupt shoppers as they walk around the store.
43% of shoppers claim to have bought a product specifically as it was highlighted on a Gondola end.²
A third of shoppers said they were ‘encouraged’ to try new products if they were on the end of an aisle.

Products on the aisle's end

Breakfast and lunch represent the biggest opportunity for most Food to Go snacks
45% of Confectionery purchases are FTG ³
Display confectionery with other Food to Go options

Products displayed on a Food To Go counter

See the planograms

See POS

^{¹ Where store must comply with HFSS only non HFSS lines can be displayed in this area to meet regulations}

^{² 1GD Shopper research, Aug-Oct 2018}

^{³ Lumina CTP 2022}

^{⁴ Lumina Intelligence FTG Market Report March 2021}