Seasonal Opportunities
CHRISTMAS
Christmas is a growing opportunity for convenience stores and offering a Christmas range in your store can create real excitement for your shoppers¹.
To make the most of this opportunity it's important to start your planning early
We recommend considering the season as two distinct periods: ‘Fast Start’ and ‘Christmas Magic’
Get a fast start through September and October
- 72% of shoppers start their Christmas shopping in September and with tougher economic times ahead we anticipate that the trend to purchase early will continue.²
- Over 50% of products sold in the early part of the season are single serve products, for example products such as Cadbury Puds.
- Sharing products are also important at this time of year, and grew 27% in Indie and Symbols stores in the '21 festive season¹
Our Recommendations
- Stock a best-selling range of self-eat and Christmas sharing products
- Offer products at a range of price points
- Display Christmas products together to create an exciting Christmas fixture
Our recomended fast start Planogram
Create Christmas magic in November and December
- Shoppers are far more impulsive in the run up to Christmas3
- In November, advent calendars are a key opportunity
- As the big day approaches, shoppers are looking for gifts
- Brand is the most important reason for purchase and Cadbury is the #1 confectionery brand at Christmas1&3
Our Recommendations
- Stock a range of best-selling Christmas products
- Focus on brands
- Offer a selection of products with a range of price points
- Create an eye-catching display
IN THE RUN UP TO CHRISTMAS THE BASKET SIZE OFA CHRISTMAS SHOPPER IS 38% HIGHER THAN OTHER SHOPPERS3
¹ Nielsen I&S, total Christmas, 20 wks to 25.12.21
² Kantar value spend, total Christmas 16 wks to 26.12.21
³ Lumina CTP 2022