DIWALI

What to Focus on

• Shoppers are more focused on the look of the product than the price, so encourage them to trade up to more premium products¹
• Boxed chocolate is the most common format bought in the season²
• Leverage eye-catching point of sale*

Recommendations

• Build creative displays*
• Have colourful signage
• Advertise on social media
• Stock bestsellers
• Focus on boxed products

^{* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas of the store}

^{¹ Snackchat Diwali research 2021}

^{² Snackchat Diwali research 2021}