HAVE A CRACKING EASTER

Fast start your Easter sales

• Over half of Easter confectionery is consumed before easter¹
• 70% of early Easter sales are Mini Eggs, self-eat eggs and Easter blocks²
• Easter confectionery shoppers have a 43% higher basket spend than average³

Recommendations for a fast start

• Signpost the season early in-store with an inspiring display* and make your customers aware of your range on social media
• Focus on best-selling Mini Eggs, self-eat eggs and Easter blocks
• Cadbury Creme Egg is the #1 selling Easter brand and Cadbury Mini Eggs handy bag size is the #1 selling product⁴

Finish the season with best-selling Easter gifts and shell eggs

• Brand is a key driver of consumer purchase and Cadbury is the #1 brand
• 66% of consumers buy both seasonal confectionery and standard confectionery, so it’s important to stock both⁶

Recommendation for a cracking seasonal finish

• Get creative with displays*
• Focus your range on shell eggs and gifts
• Offer products that cover a range of price points and formats
• Stock new products to engage new shoppers

^{* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas of the store}

^{¹ Snackchat, Understanding Easter Shopper Behavour April 2022}

^{² Snackchat, Understanding Easter Shopper Behavout April 2022}

^{³ Lumina Intelligence Convenience Tracking Programme wc. Easter 2022}

^{⁴ Nielsen I&S. Traditional Easter 20 weeks data to we 16.04.22 vs}

^{⁵ Lumina Intelligence Convenience Tracking Programme wc. Easter 2022}

^{⁶ Snackchat, Understanding Easter Shopper Behavout April 2022}