Seasonal Opportunities

FATHER’S DAY

Chocolate is the No. 1 gift given on Father's Day¹, and on average shoppers spend over £10 on chocolate, so it's a good opportunity to encourage shoppers to trade up.

Over 75%³ of shoppers buy gifts for Father's Day in different stores, so it’s really important to promote a wide range of suitable gifts in your store.

Recommendations

Create an eye-catching display* and display complementary items together, for example, chocolate and alcohol are a popular combination
Chocolate boxes are the most popular chocolate format, but blocks are growing in popularity⁴ so be sure to stock both
Quality and brands are the most popular reason for purchase and Cadbury is the most popular brand on Father's Day⁵

^{* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas ofthe store}

^{¹ Snackchat, Father's Day shopping Habits 2022}

^{² Snackchat, Father’s Day shopping Habits 2022}

^{³ Snackchat, Father's Day shopping Habits 2022}

^{⁴ Nielsen Indies and Symbols 3 wks to 18.6.22}

^{⁵ Snackchat, Fathers Day shopping Habits 2022}