Seasonal Opportunities

VALENTINE’S DAY

Valentine's Day is a great way to create theatre in stores.

Most shoppers are looking to purchase a gift in a dedicated area in-store, so it’s important to signpost your display*¹.

Shoppers buying confectionery for Valentine’s Day have a 33% higher basket spend than other shoppers².

Chocolate is the most purchased gift for Valentine's Day, followed by flowers³.

Focus your range on best-selling boxed and gifting chocolate⁴
Consider linked deals and merchandising complementary products together, like flowers and chocolate
With delivery growing, consider offering a Valentine's Day bundle that can be delivered locally
Dedicate an area of your store to Valentine's Day*

^{* Where HFSS regulations apply, only non-HFSS products may be displayed in certain areas of the store}

^{¹ Snackchat Panel Valentine's Day 2022}

^{² Snackchat Panel Valentine's Day 2022}

^{³ Snackchat Panel Valentine's Day 2022}

^{⁴ Snackchat Panel Valentine's Day 2022}