RETAILERS AND SHOPPERS CAN WIN BIG TOGETHER

Big Win-Win is back, exclusively offering both Independent retailers and independently owned symbol stores AND their shoppers the chance to win cash prizes* together.

The Cadbury Big Win-Win on-and off-pack promotion runs until early July, inviting consumers to nominate their local shop to give them a chance to win a generous cash prize to match their own – tapping into Cadbury’s own spirit of generosity.

There are £100,000-worth of cash prizes up for grabs in total^, and retailers have a chance of winning an incredible £50,000^ worth of prizes alongside their shoppers, with 100 opportunities to win^! There are 25 £1000^, 25 £500^ and 50 £250^ cash prizes to be won.

Entering couldn’t be easier – shoppers simply purchase a participating Cadbury product, go to http://bigwinwin.cadbury.co.uk and enter their details along with the barcode and batch code from their pack, and if they are a winner, they will be asked to nominate their local store to win too.

What’s more, five* lucky retailers can win the chance to feature in a Cadbury social media campaign, dedicated to heroing retailers and recognising their hard work. With £1500** stock prizes also up for grabs, all retailers need to do is enter here.

The Big Win-Win competition is signposted clearly on more Cadbury brand packs than ever before, and is available across Cadbury’s full singles and duos range, including both PMP and non-PMP formats, with a range of top sellers such as Cadbury StarBar and Cadbury Wispa, across PMP, non-PMP and Duo variants carrying the campaign’s promotional flash.***

And for those retailers looking to promote The Big Win-Win in store POS can be ordered here.

The campaign will be promoted to consumers through an impactful 360 media campaign, including digital, social media and PR to drive higher reach and attract more consumers than ever. Personalized proximity advertising showcasing geo location by city will also be employed to highlight the importance of shopping locally, increase visibility, encourage purchases, and generate excitement.

One Winner of the 2024 Cadbury Big Win-Win competition, Devshi Sisodia, Owner, Gunness Food and Wine, said: “It was excellent news knowing I had been nominated to share a prize with a regular customer, it made me feel really good. I spent the money on a treat, and it help towards paying my tax bill! I would recommend all retailers get involved in The Big Win-Win, as it really helps bring retailers and their communities together.”

Another Winner of the 2024 Cadbury Big Win-Win competition, Gareth Cass, Owner, Baxters store in Dartforld, said: “I was really surprised to win in The Big Win-Win, it is my biggest win from a big company. I put the winnings towards a holiday. Our store is the hub of our community, and The Big Win-Win helped our community engagement. I would recommend all independent retailers get involved in The Big Win-Win!”

^Summary Terms and Conditions for on-pack:

UK, 18+ only. Winning Moments Period: 00:01 02/01/2025 – 23:59 06/07/2025. Wrap-up Draw Period: 00:01 07/07/2025 – 23:59 06/10/2025. Purchase a Participating Product, visit https://bigwinwin.cadbury.co.uk/, register your details incl. the barcode & batch code found on-pack & press submit. You will then receive an email. Click on the link in the email to confirm your email address to enter. Winning Moments: All valid entries received during the Winning Moments Period will be entered into the winning moments promotion. Wrap-Up Draw: All valid entries received during the Wrap-Up Draw Period will be entered into the wrap-up prize draw. Winning Moments Prizes: 1 of 25 x £1,000 cash or 1 of 25 x £500 cash or 1 of 50 x £250 cash. Prizes randomly allocated. Wrap-Up Draw Prize: 1 x £250 cash. Winners will receive the cash for themselves, and the independently owned convenience store (nominated during winner communications) will receive the same amount. Purchase required. Retain receipt to claim. Internet access required. Max 1 entry per person per day. Max 20 entries in total per person during the Winning Moments Period. Max 1 Prize per household. Independently owned convenience stores can receive more than 1 nomination and can win more than once. Visit www.cadbury.co.uk/terms-and-conditions/cadbury-big-win-win/ for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.

*Retailer Competition Terms and Conditions

** Retailers are free to set their own prices. Non- Price marked Packs are available