CADBURY DAIRY MILK TEAMS UP WITH LOTUS BISCOFF

Cadbury, the nation’s favourite chocolate brand¹ ,has announced the launch of its latest innovation: Cadbury Dairy Milk Biscoff, combining the best of smooth, creamy, Cadbury Dairy Milk with the much-loved crunch and unique taste of Lotus Biscoff’s biscuits.

The partnership between two iconic brands looks to unite their respective classic tastes and textures into one product- proving that both is best. The launch looks to tap into consumer interest in new flavours and textures, and drive cross-brand excitement to help drive incremental growth. To support retailers in this launch, the campaign will be boosted by a range of eye-catching co-branded POS materials, showcasing the coming together of Cadbury and Biscoff’s branding with the iconic purple synonymous with the Cadbury brand, alongside the bold red Biscoff branding.

The partnership will be supported with an ATL campaign across social, influencer and seasonal content to ensure that Cadbury Dairy Milk Biscoff is front of mind for consumers throughout the year.