MORE PRIZES FOR SHOPPERS FOR CADBURY FC PROMOTION

Cadbury FC is back in 2025 with its newest promotion, The Winning Pass, giving shoppers the chance to win an exclusive, money-can’t-buy football experience for themselves and three guests. The Winning Pass^ builds on the success of Cadbury FC’s previous campaigns, with hundreds of top tier prizes to continue Cadbury’s spirit of generosity .

Six lucky winners will get to experience their own personalised dream match day, each with three friends, at a participating football club*, with travel and a luxury hotel stay included. What’s more, other winners have the chance to win one of hundreds of exclusive match tickets from partner clubs** or one of hundreds of £20 or £10 Lifestyle vouchers.

The off-pack promotion runs across the entire range of products from brands including Cadbury, Sour Patch Kids, Trebor and Maynard Bassetts.

To enter the competition, shoppers simply need to pick up a participating product, enter the barcode and batch code at www.thewinningpass.cadbury.co.uk, select their preferred participating club and are immediately entered into the prize draw.

Participating Clubs for The Winning Pass are Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur, while Cadbury Partner Clubs include Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.

The timing of the campaign, launching 6^th January and running through to 21^st March.

The campaign will be supported by OOH, social and radio advertising, as well as in-store activations including bold, eye-catching POS to help retailers get shoppers engaged with the promotion.

^Summary Terms & Conditions:

UK, 18+ only. 10:00 06.01.2025 – 16:59 21.03.2025 (‘Promotion Period’). Purchase required. Internet & email required. Level 1 Prize Draw: Visit thewinningpass.cadbury.co.uk register your details, enter product barcode & batch code found on pack & select Participating Club*. Level 1 Prizes: 1 of6 x Club Experiences with selected Club for winner & 3 guests incl. travel & accommodation. Level 1 winners drawn at random via 6 prize draws (1 per Participating Club) at the end of the promotion. Max 1 x Level 1 prize per household. Level 2 & 3 Winning Moments: All valid entries are submitted into a winning moments promotion. Level 2 Prizes: 201 x pairs of matchday tickets for the 2024/25 football season for Cadbury Partner Clubs**, subject to availability and club terms of stadium entry. The tickets are allocated week-by-week on a first come first served basis, as such the Promoter cannot guarantee that your first choice will be fulfilled. Level 3 Prizes: 375 x £20 Lifestyle vouchers and 500 x £10 Lifestyle vouchers. Level 2 and 3 winners are notified instantly on screen. Max 2 x Level 2 Prizes & max 3 x Level 3 Prizes per household. 1 entry per person per day. Max 10 entries per person over the Promotion Period. Retain proof of purchase for each separate entry. All prizes are subject to applicable partner rules/regulations/guidance. Visit thewinningpass.cadbury.co.uk for full T&Cs & prize details. Promoter: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH.

*Participating Clubs defined as: Arsenal, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United and Tottenham Hotspur.

**Cadbury Partner Clubs defined as: Arsenal, Celtic FC, Chelsea FC, Leeds United FC, Liverpool FC, Manchester United, Rangers FC and Tottenham Hotspur.