YOURS FOR 200 YEARS

CADBURY BRINGS BACK RETRO CADBURY DAIRY MILK BAR PACKAGING TO CELEBRATE BEING A PART OF BRITISH LIFE FOR GENERATIONS

In 2024 Cadbury, the nation’s favourite chocolate brand¹, is celebrating its 200th year! Throughout the year, the brand will be engaging in a multitude of activities, promotions, and celebrations to mark the landmark anniversary, and the festivities will kickstart this month with the return of some of its most iconic retro Cadbury Dairy Milk packaging, as well as an exciting new TV advert.

The 180g Limited Edition Cadbury Dairy Milk Bars, RRP £2.00*, as well as 95g PMP packs, RRP £1.35* will be available in seven different collectable designs, featuring packaging from across the ages, starting as far back as 1915 and running right up to the present day. The striking, nostalgic packs will add real theatre to retailers’ stores, and delight shoppers for whom the Cadbury brand has been an ever-present in their lives. Shoppers from every generation should be able to recognise the Cadbury Dairy Milk bar they saw on store shelves when growing up, with the inside of each pack illustrated with a special artwork documenting some of Cadbury’s milestone moments.

As well as this, the TV advert “Generations of Generosity” demonstrates that throughout Cadbury’s history, there has always been A Glass and a Half in Everyone. The clip takes viewers through 200 years of British life, beginning in 1824 and fast forwarding through history as the story of a little girl buying her mum a bar of Cadbury Dairy Milk for her birthday is retold. The setting changes subtly around the girl and shopkeeper as time advances, technology and fashions change but, powerfully, the story remains the same.

The end result is an emotional reboot of a classic advert which celebrates small, shared moments of generosity. This will raise brand awareness for retailers to help them drive their sales, whilst enhancing brand loyalty and emphasising connections for shoppers. The advert will be on screens from today.

But the brand’s impact over the past 200 years extends far beyond just creating delicious treats. Driven by a foundational spirit of generosity and kindness, Cadbury has helped nurture local communities and economies by investing in its factories, sites and employees. To mark this anniversary, Cadbury will partner with Alzheimer’s Research UK, donating £200,000 to support research to one day find a cure for dementia and drive awareness of the condition. If nothing changes, one in two people will be affected by dementia in their lifetime, either by developing it themselves, caring for someone with the condition, or both.

Details about the partnership can be found on the Limited-Edition Cadbury Dairy Milk Bars, directing people to the charity’s website to find out more about supporting research towards finding a cure. In doing so, Cadbury hopes to drive awareness around the fantastic work the charity does in helping to keep treasured memories alive for longer.

Find out more about our history and view our new advert here.

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_{¹ Nielsen GB, value sales, Total coverage including disc. 28.01.23}