NEW SUMMER RANGE FROM CADBURY
CADBURY IGNITES THE GREAT BRITISH CHOCOLATE DEBATE: TO CHILL OR NOT TO CHILL?
Cadbury launches a Limited Edition Summer range with colour-changing packaging alongside brand new Iced Latte Flavour. Cadbury, the UK’s favourite chocolate brand1, is turning up the cool this summer with the launch of four limited-edition Cadbury Dairy Milk Summer Edition bars and brand-new Cadbury Dairy Milk Iced Latte flavour.
The packaging innovation features four summer-themed designs, all reflective of a traditional British summer. Using thermochromic technology, the wrapper visually transforms to reveal a deep blue colouring when each bar is chilled.
The umbrella design is available in the 95g PMP pack*.
The Chill To Reveal launch is set reignite the popular debate around where to store chocolate as we head into summer and firmly positions chocolate as a snacking option throughout the summer months.
To further tempt taste buds, the new Cadbury Dairy Milk Iced Latte flavour combines smooth coffee cream with delicious biscuit pieces, all enrobed in Cadbury Dairy Milk’s iconic chocolate. It’s a moreish chocolate-coffee crunch treat that perfectly captures the refreshing essence of an iced latte wrapped in cold-activated packaging. Cadbury Dairy Milk Iced Latte is available in both PMP* and non-PMP packs.
The Summer Editions launch will be supported by digital and in-store activations, asking consumers to Chill to Reveal.
*Retailers are free to set their own prices, non-PMP packs available
Cadbury Dairy Milk Chill2 Reveal pack 110g 21 / case RRP* £2
Cadbury Dairy Milk Chill2 Reveal pack 95g 22 / case RRP* £1.69
Cadbury Dairy Mik Iced Latte 122.5g 17 / case RRP* £2
Cadbury Dairy Mik Iced Latte PMP 122.5g 17 / case* RRP* £1.69
1 NIQ data, Value Sales, GB – MONDELEZ – TOTAL CHOCOLATE (client defined) w/e 02.11.2024 (GB)