SET YOUR SUMMER FREE WITH DAIRYLEA

DAIRYLEA PARTNERS WITH TRAINLINE TO OFFER DISCOUNTED TRAIN TRAVEL FOR SECOND YEAR AND RETAILERS CAN WIN TOO!

Dairylea, the nation’s number one processed cheese brand¹, is once again launching its partnership with Trainline. The promotion offers consumers the chance to receive up to £50*** off train travel, so families can enjoy more adventures for less.

Available across all Dairylea products from 1 May – 30 June 2025, all shoppers need to do is purchase any Dairylea product, scan the on-pack QR code or visit discoverydays.dairylea.co.uk and enter their details and the product’s barcode and best before date to receive their Trainline discount*.

Perfect for on-the-go, Dairylea’s range of products is ideal for families to enjoy as they head off on adventuresduring the warmer months. With the entire Dairylea range included in the promotion, no minimum spend with Trainline and no restriction on who can travel**, shoppers can tuck into more of what they love while out on their adventures.

Dairylea is also offering retailers a chance to reduce their travel costs by winning a Railcard, each worth £35. With ten chances to win^, retailers simply need to fill in the form here, to be entered into the prize draw.

The campaign will be supported by PR, OOH, Digital, Social and activations to make it unmissable.

*Minimum of 65 rewards available to be claimed per day, with 4,000 rewards in total

**Maximum of 8 travellers per booking

***UK&I Summary Terms & Conditions:

UK&I, 18+ only. 00:01 01/05/25 – 23:59 30/06/25. GB: Purchase any Dairylea product. NI & ROI: Purchase Dairylea Lunchers or Snackers only. Scan QR code or visit discoverydays.dairylea.co.uk & enter personal & purchase details, incl. barcode & best before date, to claim. GB Rewards: 1 x max £50 off 1 Trainline transaction only. Minimum 65 Rewards available to be claimed per day, 4,000 total. Only valid for travel within mainland UK. GB Reward expires 23:59 on 15/10/25. NI & ROI Rewards: 1 x £/€50Lifestyle/AllGifts.IE vouchers. Minimum 10 Rewards available to be claimed per day, 610 total. Retain receipt. Max 1 claim & 1 Reward per household. Full T&Cs & Reward details: discoverydays.dairylea.co.uk. Promoter: UK: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH & ROI: Mondelez Europe Services GmbH – Ireland Branch whose address is at Malahide Road, Coolock, Dublin 5.

^Retailer Competition Terms & Conditions:

GB, 18+. Excl ROI. Promotion Period: 13:00 07/05/25 – 23:59 20/06/25 inclusive. Open to Independent and Affiliated retail store owners and managers not subject to Sunday trading laws. To enter: register or log in to snackdisplay.co.uk submit the competition entry form. To complete the entry form you will be required to provide your details (including full name, address, business phone number, and email). Prizes: 10x Family & Friends Railcards worth £35 at RRP. Family & Friends Railcards only valid for mainland GB travel. Max 1 Prize per store. Valid email address required . Ten winners will be pulled from a random draw via an independent process. Incomplete entry forms will be disallowed. The winner will be contacted by the Promoter by email within 14 days of the draw and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Visit Snackdisplay UK | Snackdisplay for full terms & conditions Promoter: Mondelez Europe Services GmbH – UK Branch, Cadbury House, Sanderson Road, Uxbridge, UB8 1DH.

¹Nielsen, Total Coverage w/e 22.03.25