CADBURY LAUNCHES ‘HOW DO YOU DISPLAY YOURS?’

CREME EGG COMPETITION GIVING RETAILERS THE CHANCE TO WIN UP TO £1000*

Cadbury, the nation’s favourite chocolate brand¹ is launching a Creme Egg competition in the run-up to Easter 2025, asking retailers across the country ‘How Do You Display Yours?’

The ‘How Do You Display Yours?’ competition invites retailers to dip into their imaginations and share their most innovative and eye-catching Cadbury Creme Egg displays. Any retailer who shares an idea via a specially-created form on SnackDisplay.co.uk – Mondelēz International’s trade-focused advice and information site – will be entered into a competition to win £1,000 worth of vouchers for first place, with four runner-up prizes ranging from £250 to £500 vouchers and 25 x £25 vouchers up for grabs for the remaining winners.

The competition is a fantastic opportunity for retailers to get creative and entice consumers into stores and mirrors the consumer-facing ‘Admit It, How Do You Eat Yours?’ campaign. Enter here

Cadbury Creme Egg has been an icon of the season for over half a century, with 3.7 packs sold every second². In 2024 the brand expanded its Creme Egg portfolio, launching the Cadbury Creme Egg Tablet, which sold a bumper 4.6 million units nationwide, making it the #1 NPD³ for the entire Easter 2024 season.

What’s more, Cadbury Mini Eggs sold 11 million more units than in 2023⁴ meaning shoppers are still looking to enjoy the iconic chocolate Easter treat. The mini-beasts of the Easter market remain the number one Easter SKU⁵ with the highest penetration⁶ of any Easter brand in the UK.

The Cadbury Mini Egg 110g and 360g sharing bars also had another successful Easter and were the #1 and #3 SKU⁷ respectively in the sharing novelties category in 2024.

To make the most of the season, retailers should split Easter into three phases: getting off to a fast start (from 1^st January to Valentine’s Day), building momentum (from Valentine’s Day on 14^th February, to Mother’s Day on 10^th March), and then gearing up for a ‘gifting finish’ for the last three weeks the period reaches its finale.

The ‘fast start’ phase focuses on shoppers looking for small treats for themselves, such as Cadbury Creme Egg and Cadbury Mini Eggs. Here are our top tips for a fast start to the season:

• Be ready on day one of the season with sufficient stock of seasonal self-eat and sharing favourites from well-loved brands, such as Cadbury Creme Egg and Cadbury Mini Eggs.
• Create awareness of the season with your customers using campaigns, competitions and promotions as a talking point.
• Use POS from shoppers’ favourite Easter brands to highlight products and optimise incremental sales.

For more expert seasonal advice click here.

* Terms and conditions apply

_{1 Cadbury Dairy Milk brand, Nielsen data, Total Chocolate, UK total Coverage MAT to 16.09.2023
2 Nielsen ScanTrack, Total Coverage incl. Discounters, W/C 02.12.23 – W/E 30.03.24, Cad Creme Egg Self Eat Novel | Total Market | Traditional Easter | 19 w/e | Previous Year | 31-Mar-24
3 Mondelez 2024 sales figures.
4 Mondelez 2024 sales figures.
5 Nielsen ScanTrack, Total Coverage incl. Discounters, W/C 02.12.23 – W/E 30.03.24
6 Nielsen Insights, Total Market excluding Discounters, 19 weeks to 08.04.2023, Kantar Easter 23
7 Nielsen ScanTrack, Total Coverage incl. Discounters, W/C 02.12.23 – W/E 30.03.24}