GAME CHANGING OPPORTUNITIES FOR CONSUMERS AND RETAILERS!
Kicking off another exciting competition for 2025, Cadbury’s football club partnership program which offers exclusive initiatives with some of the biggest clubs in UK football – are proud to announce Cadbury Game Changing Wins, a consumer promotion offering the opportunity to win amazing prizes, including one of four meet and greets* with some of the UK and Ireland’s most well-known female footballers.
Generosity is at the heart of the Game Changing Wins Promotion launching April 28th, featuring fantastic sporting talent who have changed the face of football. The promotion aims to highlight how small acts of generosity can make a big difference, with the campaign celebrating those closest to the players and the impact they have had on their lives, from taking them to training, to their constant words of encouragement. Alongside the four amazing meet and greet* prizes, which include a hotel stay and travel for the winner and three guests, runners up can also win daily prizes, including matchday tickets* for the 2025/2026 season with participating clubs, and hundreds of instant win lifestyle vouchers* that are also up for grabs.
To enter the competition, shoppers simply need to purchase a participating pack from across the qualifying range; Cadbury chocolate including singles, bars, bags and multipacks, Cadbury biscuits range including Cadbury Fingers and Cadbury Brunch, Maynards Bassets bags and Trebor mints. All consumers then need to do is input their pack’s details into the specially created website: gamechanging.cadbury.co.uk to be in with a chance of winning.
The talent at the forefront of this promotion are none other than Cadbury’s very own Game Changers - Leah Williamson, Katie McCabe, Jill Scott and Lauren James, all of whom have been an inspiration on and off the pitch, achieving significant success at both international and domestic level.
In addition to the amazing consumer promotion, and in recognition of the incredible work that retailers do in their community, the nation’s retailers can get involved too, thanks to the Cadbury Community Game Changers competition. The competition is here to honour the independent retail players of the season and recognise the incredible initiatives that so many are leading in their local communities. This competition gives retailers the chance to be celebrated as Game Changers and the opportunity for five lucky winners to win up to £1000**. To enter, all retailers need to do is share 300 words on the form here to describe how they’ve been true Community Game Changers, with the best examples of community engagement winning the grand prize. And there are prizes for runners up too. 10 retailers will be able to win £500** for their store, and 15** entrants will take home a Cadbury winners’ hamper to enjoy or use as a community fundraiser.
*Summary Terms and Conditions (UK and ROI):
UK & ROI, 18+ only. 10:00 28.04.2025 – 16:59 28.07.2025. Purchase required for UK only, no purchase necessary for ROI. Internet, email & mobile required. Level 1 Prize Draw: Visit gamechanging.cadbury.co.uk (UK) or gamechanging.cadbury.ie (ROI), register your details, select your region, enter product barcode & batch code found on pack (UK only) & select Participating Player. Level 1 Prizes: 1 of 4 x Meet and Greet Experiences with selected Player for winner & 3 guests incl. travel & accommodation, 1 x Cadbury hamper (£50) & 1 x signed shirt. Level 1 winners drawn at random via 4 prize draws (1 per Participating Player) at the end of the promotion. Max 1 x Level 1 prize per household. Level 2 & 3 Instant Win: All valid entries from the UK and ROI are submitted into a winning moments promotion. Level 2 Prizes: 250 x pairs of matchday tickets for the 2025/26 football season for Participating Clubs*, subject to availability and club terms of stadium entry. Level 3 Prizes: 51 x £/€100 Lifestyle/AllGifts.IE vouchers and 150 x £/€50 Lifestyle/AllGifts.IE vouchers. Level 2 and 3 winners notified instantly on screen. Max 1 x Level 2 Prize & max 1 x Level 3 Prize per household. 1 entry per person per day. Max 10 entries per person over the promotional period. Wrap-Up Draw: 17:00 28.07.2025 – 16:59 21.01.2026. Prize: 1 x £/€250 Lifestyle/AllGifts.IE voucher. Proof of purchase may be required (UK only). All prizes are subject to applicable partner rules/regulations/guidance. Visit gamechanging.cadbury.co.uk (UK) or gamechanging.cadbury.ie (ROI), for full T&Cs & prize details. Promoter: UK: Mondelez Europe Services GmbH – UK Branch, Sanderson Road, Uxbridge, UB8 1DH. ROI: Mondelez Europe Services GmbH – Ireland Branch, Malahide Road, Coolock, Dublin 5.
*Participating Clubs defined as: Arsenal Women FC, Chelsea FC Women, Crystal Palace FC Women, Liverpool FC, and Manchester United FC Women.
**CADBURY RETAIL COMMUNITY GAMECHANGERS –T&Cs
18+ UK. Open between 13:30 BST 30th April to 31st August 2025 – 23:59 BST to owners and managers of Independently owned convenience stores and forecourts (unaffiliated or affiliated to a symbol group) only. Excludes centrally managed and owned convenience stores and forecourts (‘Partcipants’). Go to Snackdisplay.co.uk and fill out the entry form, describing how you help and engage with your community and the benefits it brings to your community, in no more than 300 words. Additional documentation by way of photograph of up to 5MB may also be uploaded (optional). It is the Participants responsibility to ensure details shared can be made public and shared publicly. All community activities submitted may be made public and available for other Participants to use. Participants can enter more than one submission, only one prize per store. Activities will be judged based on the following criteria: Execution of activity, Impact and transferability. A panel of judges will select the winning entries, awarding five tier one prizes of £1000 and awarding 10 tier two entries a cash prize of £500 for their store, a further 15 tier 3 winners will be awarded a Cadbury Hamper. The judging panel will consist of an independent judge. The judge’s decision is final. No dialogue will be entered into. Where ideas are duplicated the first application received will be viewed by the judges. All 30 winners will receive a Cadbury Game Changes certificate. Mondelez reserves the right to indefinitely use and publicise the activities submitted in the competition from the time of receiving the entry forms. Winners will be contacted for promotional and PR purposes subject to agreement. Winners will be contacted by the Promoter by email within 14 days of the judging day and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Promoter: Mondelez Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH. For full terms and conditions visit snackdisplay.co.uk