MONDELĒZ INTERNATIONAL ADDS NEW FLAVOURS SOUR PATCH KIDS RANGES

Mondelēz International is expanding its sugar confectionery range with two new flavours: Sour Patch Kids Paradise Twist and Sour Patch Kids Peach. The new additions tap into consumer demand for more exotic candy flavours and are a great opportunity for retailers to appeal to a wider audience.

Sour Patch Kids

The new Sour Patch Kids Paradise Twist and Sour Patch Kids Peach NPD follows the success of Sour Patch Kids Blue Raspberry and looks to drive new flavour excitement in the sugar confectionery category.

Sour Patch Kids is one of the fastest-growing confectionery brands¹, growing 26.9% year-on-year². Last year’s innovation Sour Patch Kids Blue Raspberry was the second biggest candy NPD launch in 2025³, and the flavour has now become the second most popular Sour Patch Kids product in the UK⁴.

With more than half of 16-34-year-olds seeking new exotic fruit flavours within candy⁵, the additions of Paradise Twist and Peach to the Sour Patch Kids range are set to continue to support the brand’s growth while also recruiting new consumers to the category.

Sour Patch Kids Paradise Twist features the iconic Sour Patch Kids shape in a range of fun flavours and colours including Mango, Watermelon, Pineapple and Tropical Mix-Up. And Sour Patch Kids Peach offers a vegan and Halal option to suit different dietary requirements and will come in playful peach shapes.

Available nationwide from July, the two new products come in a range of pack sizes and are ideal for seasonal displays, helping retailers attract new and existing shoppers with trusted brands and on-trend flavours.

Both Sour Patch Kids Paradise Twist and Peach will be available in £1.25 PMP format.

Product name: Sour Patch Kids Peach
Product Weight: 120g
RRP*: £1.40
Case size: 10

Product name: Sour Patch Kids Paradise Twist
Product Weight: 120g
RRP*: £1.40
Case size: 10

Product name: Sour Patch Kids Peach
Product Weight: 105g
RRP*: £1.25 and PMP: £1.25**
Case size: 10

Product name: Sour Patch Kids Paradise Twist
Product Weight: 105g
RRP*: £1.25 and PMP: £1.25**
Case size: 10

*Retailers are free to set their own prices.

**Non-PMPs available

¹ Nielsen IQ, Total Coverage, Sugar share bags, data w.e 17/05/25
² Nielsen IQ, Total Coverage, Sugar share bags, data w.e 17/05/25
³ Nielsen ScanTrack, Total Coverage Calendar Year W/E 27.12.2025
⁴ Nielsen ScanTrack, Total Coverage YTD W/E 18.04.2026
⁵ Sugar & Confec reports 2023-2025, Mintel; Flavor of the Year 2024 - dsm-Firmenich; MDLZ Toluna flavour analysis (54% 18-34s, 46% 35-54s), 2025