OREO LAUNCHES NIGHT TWIST COMPETITION*

OREO LAUNCHES NIGHT TWIST COMPETITION TO LEVEL UP EVENINGS ACROSS THE UK

The world’s favourite biscuit¹ brand, OREO, is unveiling OREO Night Twist, an on-pack competition offering consumers the chance to win up to £5000* to spend on their ultimate evening experience, plus 100s of fantastic after-hours prizes* all selected to twist up evenings! To add to the excitement, and to help keep evening boredom at bay, OREO has created a custom-designed game that once played, enters shoppers into the competition. The goal of the game is to keep the virtual neon cookie shining brightly, powering up by grabbing bonus cookies for points, all while avoiding spilt milk that could mean game over. All scores -no matter the size- are entered into the OREO Night Twist prize draw, so people can twist up their evenings with OREO, and the grand prize winner will win a budget of £5000* to put towards their ultimate evening experience. 

Available now across a range of pack formats including OREO Original 154g PMP** and non-PMP, OREO Twin Pack (2x154g) and OREO 132g Lunchbox, all consumers need to do to enter is scan the on-pack QR code and add in details from their purchase before they’re taken to the OREO Night Twist game.   

The promotion’s after-hours prize pool helps people to enjoy more of their evening. Prizes include Fever Tree vouchers*, VUE and Cineworld vouchers*, Netflix and Disney + subscriptions*, Spotify subscriptions*, Xbox Series X and PS5 games consoles*, portable Bluetooth speakers*, Airpods Max headphones*, Night Out packages*, cameras and much more.  

The grand prize gives consumers the chance to win up to £5000* to put towards their ultimate evening experience – the lucky winner can choose between putting the prize towards night out experiences or setting up their own evening in at home as part of their Night In & Night Out bundle prize.  

 
The launch will be supported by OOH, social and in-store activations including exciting POS materials to make it unmissable. 

Product information 

Product name: OREO Night Twist  
ATO: July 2025 
RRP**:  
OREO Original 154g PMP RRP** £1.29 
OREO Original 154g non-PMP RRP**  £1.50 
OREO Twin Pack (2x154g) RRP** £2.50 
OREO 132g Lunchbox RRP** £2.50 

 
*T&CS 

UK & ROI, 18+ only. 00:01 07/07/25 – 23:59 05/10/25. Purchase required for UK only, no purchase necessary for ROI. Internet, email & smartphone required. Winning Moments: Visit oreonighttwist.com, select your region, submit details, UK only - enter product barcode & batch code, & play the game to find out if you have won. Prizes randomly allocated. Max 1 entry p/person p/day. Max 1 prize per person. Winning Moments Prizes: 363 prizes incl. cinema/streaming platform vouchers, gaming consoles, speakers, headphones & other tech prizes. Prize Draw: Max 1 entry per person will be automatically entered into Draw. Prize Draw Prize: 1 x £/€5,000 Night In & Night Out Bundle that may include evening experiences in the UK/ROI& at-home entertainment prizes. Wrap Up Draw: 06/10/25 – 06/03/26. Max 1 entry/person. Wrap Up Prize: 1 x £/€250 Lifestyle/AllGifts.IE voucher. Prize restrictions apply. Retain receipt to enter (UK only). Visit oreonighttwist.com for full T&Cs & Prize details. 

** Non-PMP available. Retailers are free to set their own prices.  

¹Euromonitor Int. Ltd; Snacks 2024 ed.; Sweet Biscuits brand share 2023 retail value sales