OREO SHAKES UP THE BISCUITS WITH AN EXCITING NEW FLAVOUR

OREO, the world’s No. 1 biscuit brand¹, is expanding its range with the launch of 2 exciting products: OREO Cookie Dough Flavour and seasonal favourite OREO Enrobed White is returning to shelves as a permanent part of the portfolio in a two-pack format.

The additions to the OREO portfolio are designed to bring excitement and fun to the sweet biscuit category with flavours and formats that tap into shopper flavour trends and growing consumption occasions.

OREO Cookie Dough Flavour

OREO Cookie Dough Flavour is a traditional OREO biscuit with a cookie dough creme filling that has cocoa pieces for additional crunch and is positioned to drive category growth. OREO Cookie Dough Flavour is set to drive trial and recruit new shoppers to the brand while also providing existing OREO shoppers with more variety. OREO Cookie Dough Flavour is also the brand’s first flavour extension to feature double creme in a single flavour, for even more cookie dough flavouring.

OREO Enrobed White

OREO Enrobed White it is returning to shelves this summer in a two-pack format following its success as a seasonal offering. OREO Enrobed White is an indulgent twist on the classic OREO as it’s covered with a smooth white chocolate flavour cream, enrobing the biscuit and offering another layer of flavour for consumers to enjoy as an indulgent snack.

Product name: OREO Cookie Dough Flavour
Pack Weight: 157g
RRP: £1.60*

Product name: OREO Enrobed White
Pack Weight: 41g
RRP: 65p*

* Retailers are free to set their own prices

¹ Euromonitor Int. Ltd/Snacks 2026 ed – Sweet Biscuits Category definition, brand share 2025, Retail value sales.