Sweeten your sales with Sour Patch Kids strawberry

Sour Patch Kids has unveiled a brand-new addition to its flavour line-up in the UK with its latest launch: Sour Patch Kids Strawberry. The new flavour joins the brand’s range at a time when it’s performing incredibly strongly across the market, even outpacing the category with growth of 51%¹ year-on-year.

Jelly-style sweets over-index with younger adult consumers; in fact, over three quarters of shoppers in this demographic eat this type of sweet at least once a week². However research also indicates that these shoppers are showing a clear interest in something new within sour sweets. Sour Patch Kids Strawberry is ideally placed to tap into this clear demand with something new and tantalisingly sour.

Sour Patch Kids Strawberry joins the brand’s UK range which also includes Original, Cola, Fruit Mix and 2022 NPD, Watermelon. Available now, the newest addition is available in 130g bags with an RRP* of £1.50 in line with the other flavours and is also available in a price-marked pack.

Product information

Product name: Sour Patch Kids Strawberry

Weight: 130g

RRP*: £1.50* Price-marked pack and non-price-marked pack available

*Recommended retail price, pricing is at the sole discretion of the retailer

¹_{Nielsen IQ, Total Market Including Hard Discounters, MAT Data to w/e 01.06.24}

² _{Mintel Sugar and Gum Confectionery UK 2023}