Spruce up your seasonal sales

Mondelēz International - the number one¹ confectionery supplier – has unwrapped its new festive range for 2024, set to help retailers drive seasonal sales this year. New treats and returning favourites will be in store for the 2024 Christmas season across confectionery and biscuits, from much-loved brands Cadbury and OREO.

In October, shoppers start to get into the festive spirit as the run-up to Christmas continues. Cadbury Puds are now the no.1² SKU in the self-eat segment. This year, the Cadbury Puds range is expanding with the launch of new Cadbury Mini Puds, bringing this festive favourite into a bitesize bag format for the first time. The 73g bags feature Puds’ iconic festive.

OREO, the world’s favourite biscuit³ brand, is joining in on the Christmas fun this year with the launch of limited-edition OREO Gingerbread – an ideal festive snack to help shoppers get into the spirit of the season with its embossed gingerbread-flavoured cookies.

When November comes around and the Halloween decorations are packed away, the countdown to Christmas ramps up as shoppers begin to stock up on their festive essentials. This year, Mondelēz International is bringing something unique to shoppers’ advent countdown with the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft creme filling. It’s a great option for those looking to trade-up this year and make the countdown ritual even more special.

Finally, as we enter December shoppers will be looking to make their final purchases in the run-up to the big day. In fact, 50% of winter sales are made in December, so this ‘gifting finish’ stage is a great opportunity for retailers to drive sales through gifting and sharing formats, including selection boxes such as the Cadbury Medium Selection Box and Cadbury Buttons Selection Box.

Gifting blocks make up 5%⁴ of total winter confectionery sales, so are a must-stock for retailers in the weeks leading up to Christmas Day. Cadbury offers a wide range of gifting blocks including the classic Cadbury Dairy Milk 360g bar, as well as this year’s 200^th anniversary limited-edition tablet. 2024 also sees the return of the Cadbury Dairy Milk Winter Mint Crisp 360g block to shelves, helping retailers further tap into the sharing occasion with this popular flavour.

Finally, Mondelēz International brought back a family favourite last Christmas, with the return of the beloved Cadbury Dairy Milk Coins, which were a huge success - ending the season as the no.1 NPD across the whole market with over 1.4 million packs sold⁵! Bringing a touch of nostalgia and magic to the season, Cadbury Dairy Milk Coins are a great stocking filler, set to delight shoppers again this year and drive incremental sales for retailers.

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OCTOBER: SEASONAL SPIRIT

OREO GINGERBREAD

OREO is helping shoppers get into the festive spirit with new limited-edition OREO Gingerbread, featuring delightful embossed gingerbread-flavoured cookies all wrapped up in OREO’s new-look packagingto improve standout on shelf. RRP* £1.50 Weight: 154g x 16 per case

CADBURY MINI PUDS

This year, shoppers can enjoy this festive favourite in a bitesize format with the Cadbury Mini Puds 73g bag - a classic Cadbury chocolate featuring a truffle centre with hazelnut pieces and rice crisps, which will make a great stocking filler or an impulse treat. RRP* £1.98, Weight: 73g x 22 per case

NOVEMBER: CHRISTMAS COUNTDOWN

CADBURY DAIRY MILK CREAMY ADVENT CALENDAR

Cadbury is bringing something unique to shoppers’ advent countdown with the launch of the Cadbury Dairy Milk Creamy Advent Calendar, featuring 24 Cadbury Dairy Milk chocolates with a soft creamy filling. It’s a great option for those looking to trade-up this year and treat themselves to a more indulgent experience. RRP* £4.99, Weight: 170g x 11 per case

DECEMBER: GIFTING FINISH

CADBURY BUTTONS SELECTION BOX

The Cadbury Buttons Selection Box is returning to shelves this year following its successful launch in 2023. New for 2024 is the inclusion of White Buttons, which will appear alongside three other flavoured 95g treat bags: Cadbury Dairy Milk Buttons, Cadbury Dairy Milk Orange Buttons, and Cadbury Dairy Milk Caramel Nibbles – so there’s something for all tastes! RRP* £6.50, Weight: 340g x 7 per case.

CADBURY DAIRY MILK WINTER MINT CRISP

Return of the mint! Back by popular demand, Cadbury Dairy Milk Winter Mint Crisp will be returning to shelves this year, helping retailers further tap into the sharing category. This 360g bar sees the nation’s favourite chocolate⁶ combined with festive mint flavouring for a seasonal twist to drive shopper excitement this Christmas. RRP* £3.50, Weight: 360g x 13 per case

*All ranging and retail pricing decisions are at the sole discretion of the retailer

¹ _{Nielsen Total Coverage including discounters, Latest 52 weeks to 15.06.24}

² _{Nielsen Xmas Tracker incl. Discounters: includes weekly data starting from w/e 22.07.23}

³ _{Euromonitor Int. Ltd; Snacks 2023 ed. Sweet Biscuits brand share 2022 retail value sales}

⁴ _{Nielsen Xmas Tracker incl. Discounters: includes weekly data starting from w/e 22.07.23}

⁵ _{Nielsen Read Total Market incl. Discounters Nielsen IQ Scantrack | TRAD XMAS + seasonal share | Full season Data from 23 weeks to 23/12/23}

⁶ _{Cadbury Dairy Milk brand, Nielsen data, Total Chocolate, UK total Coverage MAT to 16.09.2023}