Starbar – ‘Starbar Joins Successful Cadbury Duo range’

Cadbury is expanding its Duos range by bringing another one of its leading singles bars into this growing format1. The launch of Cadbury StarBar Duo will help retailers to demonstrate even more value to their shoppers by offering them something new in this range.

The duos format offers a unique proposition for shoppers and is currently growing by 36%2 in the category, with Cadbury Duos outpacing this growth even further at almost 54%3. Research4 also shows that consumers are not only choosing duos for themselves but are also sharing them so this latest addition to the Cadbury Duos range is well positioned to help retailers expand into sharing occasions too.

Cadbury StarBar Duo will bring the bar’s well-known burst of salty peanuts, chewy caramel and delicious Cadbury milk chocolate to the popular duos format.

Available now, retailers are recommended to range Cadbury StarBar Duo as a key part of their chocolate offering, alongside the rest of the Cadbury Duos range in the food-to-go and meal deal sections.

All of Mondelēz International’s products carry clear information on pack regarding individual portion sizes and calories to ensure they can be consumed as part of a healthy, balanced diet.

Product information

Product name: Cadbury StarBar Duo, 74g (2x37g)

Available from: April 2024

RRP: £0.95

Case: 32

*Retailers are free to set their own prices

1Nielsen MDLZ Indies and symbols, data to w.e. 27.01.24

2Nielsen MDLZ Total Coverage, data to w.e. 27.01.24

3Nielsen MDLZ Total Coverage, data to w.e. 27.01.24

4Mdlz VoxPop Duos study conducted with 96 respondents 30.03.21