Cadbury Invites Shoppers And Retailers To Win Prizes For Their Squad
Shoppers have the opportunity to win money-can’t-buy football experiences to share
Retailers have the opportunity to win cash prizes for their teams
Ahead of 2026’s summer of football, Mondelēz International is announcing its newest consumer promotion for Cadbury, the UK’s number one chocolate brand1, Win For Your Squad, offering shoppers the opportunity to win money-can’t-buy experiences with some of the world’s biggest football stars* Ian Wright, Virgil van Dijk, Lauren James and Declan Rice.
Whether it’s gaming with Arsenal’s Declan Rice, a coaching session with Lauren James, bowling with Virgil van Dijk or a VIP watch along of a game with England football legend Ian Wright winners can share their experience with friends and family. In addition to these money-can’t-buy experiences, there are a suite of other prizes to be won, including matchday tickets for 2026/27 and lifestyle vouchers*. The consumer promotion is live until 20th July 2026.
Studies have shown that when people have shared moments, they enjoy them more2 and Win For Your Squad puts sharing at the heart of the shopper experience tapping into the Cadbury value of generosity.
Shoppers can be in for a chance to win by purchasing any promotional pack across Mondelēz international’s sweet snacking range3, and then scan the QR code or visit winforyoursquad.cadbury.co.uk to enter the pack’s details.
Alongside the shopper promotion, retailers can also get involved and win for their teams. Retailers have the opportunity to win £750** worth of vouchers with their team, as well as £200 of stock each**. To enter, retailers must fill out the form on snackdisplay.co.uk/winforyourquad, Mondelēz International’s trade-facing website, explaining why they want to win a prize for their team. The retailer promotion is running from 15th April – 31st July.
The campaignwill be supported by multi-channel media investment, including social, broadcast, digital and OOH support.
1 Nielsen IQ, Total Confectionery, Value Sales, FY 2025
2 https://research-repository.st-andrews.ac.uk/handle/10023/2656
3Mondelez’s full bakery and confectionery ranges
*T&Cs
UK&ROI, 18+. Ends 16:59 20/07/26. Purchase required for UK only (proof of purchase may be required). One Time Password Verification required. NPN for ROI. Prizes: 1 of 3 (UK&ROI) or 1 (Declan Rice UK only) x player experiences + 100s of other prizes including matchday tickets and vouchers. Prizes subject to Participating Player availability. Mobile phone required. Max 1x Level 1 prize & 1x Level 2/Level 3 prize/person. 1 entry p/person p/day. Max 10 entries p/person total. Wrap Up Draw: Ends 16:59 21/01/27. Prize: 1 x £/€250 Lifestyle/AllGifts.IE voucher. Visit winforyoursquad.cadbury.co.uk (UK) or winforyoursquad.cadbury.ie (ROI) for full T&Cs, Participating Player & Club, entry + prize details. Promoter: UK: Mondelēz Europe Services GmbH. ROI: Mondelēz Europe Services GmbH.
**Retailer T&Cs
18+ UK. Open between 13:30 BST 15th April 2026 to 23:59 BST 31st July 2026 to Independent and Affiliated retail store owners and managers not subject to Sunday trading laws. Register or log in to Snackdisplay.co.uk and fill out the entry form to enter into a prize draw to win up to £750 worth of Amazon vouchers for your staff (15 x £50) plus Cadbury stock worth £200 at full Recommended Retail price . Five winners will be selected at random from a draw via an independent process. Maximum 1 entry per store. Incomplete entry forms will be disallowed. The winner will be contacted by the Promoter by email within 14 days of the draw and will have 14 days to formally accept the prize. Delivery of the prize will take place within 28 days of prize acceptance. Stock will be selected from the Mondelēz product range and will be delivered by Mondelēz to store address supplied on entry form. The Promoter reserves the right to select stock. Promoter: Mondelēz Europe Services GmBH- UK Branch, Uxbridge Business Park, Sanderson Road, Uxbridge, UB81DH.