About Our Competition

At the beginning of 2024, taking inspiration from our history, we asked retailers to share their best business ideas with us. We were looking for tried-and-tested initiatives, clever business wins or simply good ideas that retailers had seen elsewhere and wanted to implement in their own stores. We wanted to hear about anything that helped engage shoppers, drive footfall and sales or helped local communities.

We were delighted to receive an incredible 700 ideas from across the independent retail industry and continuing in the spirit of giving that Cadbury is known for, we are now sharing the best of these Great Retailing Ideas with you! We hope that you can use some of the brilliant tips, advice and ideas in this booklet as a resource for growing your retail business.

To help you find the ideas which are most relevant to you, your teams and your business we have categorised the leading ideas into four main areas: