EXTRA! EXTRA! READ ALL ABOUT IT! TWIRL XTRA JOINS CADBURY DUOS RANGE
Cadbury is expanding its popular Duos range by bringing its bestselling singles product¹ into this increasingly popular format. The launch of Twirl Xtra will help retailers to demonstrate even more value to their shoppers with one of the UK’s biggest chocolate brands².
Twirl Xtra features even more of the velvety Cadbury Twirl chocolate consumers know and love, with two longer pieces of chocolate in each consumer pack.
The total duos market is growing by +11.1%³ ahead of singles, with the format offering a unique selling point. New research⁴ shows that shoppers are not only choosing duos for themselves but are also sharing them with loved ones, so Twirl Xtra is well-positioned to help retailers expand into sharing occasions.
Our research shows that more than half⁵ of consumers specifically mention the word ‘value’ when talking about duos, which makes Twirl Xtra an attractive proposition for retailers looking to show value to their more price-conscious customers. Retailers are recommended to range Twirl Xtra as a key part of their duos chocolate offering, alongside the rest of the Cadbury Duos range in the food-to-go and meal deal section. For further merchandising advice on confectionery click here. All of Mondelēz International’s products, including Twirl Xtra, have clear information on the pack regarding individual portion sizes and calories to ensure they can be consumed as part of a healthy, balanced diet.
Product name: Twirl Xtra
Mondelez product code 4241234
Weight: 36 X 54g (2 x 27g)
*All ranging and retail pricing decisions are at the sole discretion of the retailer
¹ Nielsen GB Total Coverage – Latest 52 weeks w/e 31.12.22
² Nielsen GB Total Coverage – Latest 52 weeks w/e 31.12.22
³ Nielsen GB Total Coverage – Latest 52 weeks w/e 31.12.22
⁴ Mdlz VoxPop Duos study conducted with 96 respondents 30.03.21
⁵ Mdlz VoxPop Duos study conducted with 96 respondents 30.03.21