One of the biggest food categories with shoppers driving spend³
Good to Know
Single serve products below 80g are considered on-the-go packs
Healthier¹ biscuits account for over 53% of sales and 27% of sales are everyday treats²
Breakfast and lunch are key opportunities, and 42% of lunch occasions are bought on a meal deal²
Healthier¹ biscuits make up a significant proportion of sales
1 in 3 consumption choices are driven by well-being
75% of consumers think protein is essential for maintaining a healthier diet³
Recommendations
Focus on healthier¹ and treat Biscuits
Merchandise alongside with other ‘Food to Go’ offers
consider time of day deals and promotions
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
Market Top Sellers3
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE⁴“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Healthier as defined by Nielsen
2 Nielsen , I&S , Value sales MAT 25.05.2024, combined rankings
3 Mintel attitudes towards sport nutrition
4 Nielsen I&S Value ,VROS ,UROS Combi Rankings 29.02.22
5 Nielsen, I&S, value, YTD 23.04.22
6 Nielsen I&S, 07.03.2022