One of the biggest food categories with shoppers driving spend³
Good to Know
Biscuits split into 2 shopper mission, ‘Take home’ and ‘On-the-Go’
Take home biscuits sales make up 88% of sales1 which are generally multipacks or roll packs
The category divides into 3 segments: Healthier*, Sweet and Savoury
Sweet is the most valuable category1
Healthier*, everyday treat, special treat, and savoury biscuit drive value for the category1
Recommendations
- Value is key to these shoppers, so consider Price Marked Packs2
- Everyday treat biscuits, such as Oreo and Everyday biscuits such as digestives make up the majority of sales, so reflect this in space given to these products1
- Healthier3 biscuits are in growth so include in the range with a selection of savoury top sellers1
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
Market Top Sellers4
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE5“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Nielsen , I&S , Value sales MAT 25.05.2024, combined rankings
2 RRP’s are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
3 As defined by Nielsen
4 Nielsen value sales, I&S data to w/e 15.7.23
5 Nielsen I&S value sales MAT 21.5.22
6 Nielsen I&S, 07.03.2022