Healthier*, Sweet & Savoury, for Top-up and On The Go shoppers
Good to Know
Growing stronger than standard singles1 this format helps drive greater growth than standard singles
The Duo shopper is different to a singles confectionery shopper²
Brand is a key driver of purchase
Duos are most often purchased for an ‘on the go’ occasion.²
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
Market Top Sellers3
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE⁴“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Nielsen , I&S , Value sales MAT 25.05.2024, combined rankings
2 Kantar Take Home May 2021
3 Nielsen Indies and Symbols, Combine Rankings 52wks we 18/06/2023