Healthier*, Sweet & Savoury, for Top-up and On The Go shoppers
Good to Know
The Multipack shopper mission is different to singles1
Multipacks have been growing in Indies and Symbols2
Most are purchased as part of a planned or main shopper mission
Taste and value are the most important factors when purchasing3
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
Market Top Sellers4
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE⁴“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Kantar Take Home May 2021
2 Nielsen , I&S , Value sales MAT 25.05.2024, combined rankings
3 Lumina CTP 2022
4 Nielsen Indies and Symbols, Combine Rankings 52wks we 18/06/2023
5 Lumina CTP 2021