Healthier*, Sweet & Savoury, for Top-up and On The Go shoppers
Good to Know
A really important and significant sized category
The key shopper mission is ‘night-in’ which is a sharing occasion and the main reason to purchase is ‘treat’
Value is important
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
Market Top Sellers3
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE⁴“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Nielsen , I&S , Value sales MAT 25.05.2024, combined rankings
2 Lumina CTP 2021
3 Nielsen Indies and Symbols, Combine Rankings 52wks we 18/06/2023