One of the biggest food categories with shoppers driving spend³
Hot Beverages
Good to Know
Take home hot beverages include Coffee 62.5%, tea 23.25% and hot chocolate 9%¹
Brands are important in this category with 73% of shoppers preferring to buy a brand ²
Hot choc splits into: Drinking Chocolate (add milk), Instant Drinking Chocolate (add hot water), Diet Hot Chocolate and Cocoa.
Recommendations
Focus on top selling brands
Cover the sub-categories: Drinking Chocolate, Instant Drinking Chocolate, Diet hot Chocolate and Cocoa
Avoid allocating too much space to flavour variants at the expense of space for top selling lines
Offer single serve options on best -selling lines
RRPs are recommendations only. Retailers are free to set their own prices. Non price marked packs available.
Market Top Sellers3
“33% OF SHOPPERS SAY CONFECTIONERY IS
THE REASON THEY ARE IN STORE⁴“
Advice
Are you making the most of the Duos opportunity¹?
Get to know the Duo shopper.
Sales of Duos are increasing so be sure to stock the best sellers.²
1 Kantar WPO Total Grocery 26.11.21
2 GD shopper research MAY- JULY 2019
3 Nielsen IQ Data, Value sales I&S 52 weeks to 15/06/2024
4 Nielsen I&S, 07.03.2022